Self Development, eploration, Learning, life, passion, student, world
Fri, 06 Dec 2013 07:36:45 +0000
Learning shouldn’t stop once you graduate from school. Graduating from college doesn’t mean you can no longer be a student. Life offers more lessons than school ever could. As an individual, you must constantly seek for more ways to grow. To be stagnant should never be an option for someone who has so much potential. There are always new things to learn and adventures left to be discovered. When you choose to be a student of life, you open yourself to limitless opportunities. 1. Explore the world. Don’t limit yourself to your hometown or to the city you got your first job. Go beyond the place you consider home, because home can be many places. It doesn’t have to be just one town or one apartment complex. Backpacking may not be for everyone, but it’s not the only way you can see the world. Travelling doesn’t just have to be going overseas but also dropping by many states. Culture exists not just in a country but even in small communities. 2. Acquire new life skills. Maybe it’s time that you finally learn how to fix a broken faucet or even fix the faulty light in your bathroom. You can finally cross out your bucket list items that have been there forever. Learn how to drive a car or ride a bike. There are definitely things you don’t know how to do, and you have a lifetime ahead of you to learn. It’s never too late to start learning something new. 3. Widen your circle. For some individuals, to grow older means to keep your circle of friends down to a few, but that shouldn’t stop you from meeting new people. Widen your circle by allowing people into your life and letting them get to know you. When you meet so many people and try to learn about them, you don’t merely understand the person but their circumstances as well. Widening your circle to people from all walks of life gives you a bigger and better perspective of the world. It doesn’t mean you have to treat every stranger as a potential friend, but there’s nothing wrong with that, too. 4. Support a cause. Why not try to turn your passion for animals into a good cause? Learning more about animal welfare can tell you which cosmetic brands support testing on animals. Making your love for books into an advocacy can tell you that many areas lack a library and they need your support. You don’t have to force yourself to support something you don’t believe in. You only need to look at your interests and see which ones need you take some drastic actions. 5 .Take risks. The first step to learning is accepting that you’re prone to make mistakes. Once you’ve accepted that, you’ll have an easier time taking in things and risking everything in favor of your passion. Keeping your 9-to-5 job may keep you secure, but if you’re bored and no longer happy, is it really happy? Submitting an article to your favorite publication in the world may mean rejection, but it can also mean getting published! Stop hesitating because that’s no way to live. 6. Enroll in online or night classes. How about learning a new language you can use whenever you travel? Or taking free online classes about Management or Finance on websites such as The Open University? Yes, studying doesn’t also have to restricted in the four corners of a classroom. You won’t get an A+ for your efforts, and you definitely won’t be on the honors list for writing a good essay in French. But you learn something you like and something you consider useful. 7. Be cultured. Watch as many movies and read as many books as possible. And it doesn’t mean that you only watch the ones with high ratings from critics. Absorb as many forms of entertainment as you want without having to concern yourself whether it’s something that can enrich your life. But you see, there’s a reason why so many people devote their entire lives producing movies and writing novels. Just think of it as memoirs by the people who created them. It’s the fruit of their life experiences and understanding of their surroundings. Movies and books are a good look into how people interpret the world. 8. Do many first’s. When was the last time you did something for the first time? If you can’t think of the answer, maybe you need to go out and try something new. It can be as simple as watching a movie alone or as big as trying bungee jumping. Doing something for the first time doesn’t need to have a life-changing effect. It can be a simple realization that apparently, going to a film screening by yourself isn’t so bad. You don’t need always need a profound realization for everything you do. 9. Learn to adapt. You can’t stop change from happening in your life. What you can do is accept that it’s inevitable and you just have to adapt. This is why you can’t stop learning, and you can’t stop growing. When you learn to adapt, you pick up something you haven’t encountered before. You can’t try the same methods over and over again, because no matter how similar a situation may be, it’ll need a different solution and treatment of the problem. 10. Initiate. Sometimes, you can’t wait for someone to do things for you. If you feel like something has to be done about something, then it’s probably time that you step up. Be the instigator of the change you want to see. Yes, you can’t be alone when you want to make a difference. But who said that little differences don’t matter? There are so much more to learn, especially now that we’re virtually connected to everyone in the world. As a student of life, it’s really up to you to use all your resources and make it into something enriching.
Business, association, branding, corporation, definitions, terms
Fri, 06 Dec 2013 06:17:47 +0000
Did you know that a brand is defined as an intangible asset? This means that it’s often the most valuable asset on a corporation’s balance sheet. Proper branding can result in higher sales. If people know and trust your brand, there is no reason for them to divorce you. I know that might sounds like an overkill, however people often stand by their favorite brand and protect them as they would their spouse. To be successful in branding any company, you must first have a foundational understanding of the topic, which begins at clearly defining branding terms. I’ve seen numerous articles using these terms without actually explaining what they mean. Because of this, I decided to provide a lists of Branding Definitions that will help you grasp the basics. Brand – A brand is a mixture of attributes, tangible and intangible, symbolized in a trademark, which, if managed properly, creates value and influence. Brand Association - The feelings, beliefs and knowledge that consumers (customers) have about brands. These associations are derived from the consumer’s total sum of experiences and must be consistent with the brand positioning and the basis of differentiation. Brand Equity – The added value a brand name gives to a product beyond the functional benefits provided. Brand equity should provide a competitive advantage that should allow consumers to be willing to pay a higher price premium for that company’s products or services. Brand Experience – The means by which a brand is created in the mind of a stakeholder. Or, in other words, all the interactions people have with a product, service, or organization; the raw material of a brand. Every interaction between an individual and a tangible or intangible brand artifact can be seen as a brand experience. Some experiences are controlled such as advertising campaigns, products and services, information put on company websites, etc. Some are uncontrolled like comments from journalists and word of mouth. Brand Identity – A brand identity similarly provides direction, purpose and meaning for the brand. It is central to a brand’s strategic vision. It represents what the brand stands for and simply a promise to customers from the organization members. Brand Management – is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand. Brand Name – Any word, device (design, sound, shape, or color), or combination of these used to distinguish a seller’s goods or services. Some brand names include Pepsi, Mercedes and McDonalds. Brand Personality – A set of human characteristics associated to a brand name. Research often shows that people pick brands that are consistent with their own personalities. If a consumer is sophisticated, then they are more inclined to purchase a product that is branded to be sophisticated. Brand Positioning – is how the brand is perceived in the context of competitive alternatives. Brand Strategy – is the process of illuminating the brand’s behavior in every internal action taken by stakeholders, and in all mental and physical interactions customer/consumer’s experience. An easier definition is a plan for the development of a brand to enable it to meet its agreed objectives. Brand Value – The code by which the brand lives. I hope this short and sweet guide has helped you. Always remember, a brand is more than just a logo.
News, apps, bundle, deal, mac, offer, productivity, Tools
Thu, 05 Dec 2013 16:46:47 +0000
Business, industry, Marketing, Online, positive, publications, publicity
Thu, 05 Dec 2013 07:01:10 +0000
There are many ways for companies to generate positive publicity for the sole purpose of increasing sales. Many businesses now have a presence on the Internet and by doing this they are able to reach potential customers in towns and cities all around the world. If you are a business owner, you may want to look into opening an account on major social networking sites. 1. Publicize your Business Social media sites can be a great way of advertising your company’s products and services and generating some positive publicity at the same time. As long as you have a connection to the Internet and a personal computer, you will be able to sign up and make posts from anywhere in the world. If you need to use a computer while travelling, you will be able to book space from professional organizations in many locations all across the globe. By renting a shared office in Houston or any other city, you will be able to have access to all the latest office and telecommunication equipment without having the outlay of buying it outright. 2. Online Marketing Viral marketing has become very popular in recent times. You may want to make a YouTube video that showcases your company and its products. You could also join Twitter and target potential customers directly by sending them short messages with links to your company’s website. This can be a great way of letting your customers know of new products and services too. 3. Paid Promotions Another great way to generate positive feedback for your company. If your company is in the business of planning weddings and other events then you may want to promote any special deals you are offering by taking out advertisements in local newspapers and business directories. 4. Win Industry Related Awards Winning awards shows that you are at the top of your league and this could attract new customers. By advertising the fact that your company is an award winner you will be letting people know that you are a company to be reckoned with. You will probably be able to find some awards that are even free to enter. 5. Contact Your Local Publications One of the easiest ways of getting positive publicity for your company is by contacting your local press and asking them to feature an article about your business. You should keep in mind that newspapers and magazines want to write about interesting things and they may be more likely to write about you if you tell them about some special events that are happening in your company. 6. Making Public Speeches If you are a good public speaker, you might want to consider giving talks at business events in your local neighbourhood. You might even want to consider carrying our speeches in locations further away from home. If you need to rent some space to carry out your speech then you should be able to find many companies offering meeting rooms in professionally run office complexes all around the world. Once you have arranged the place for your speech you will be able to go ahead and invite potential customers and suppliers to hear what you have to say. By following some of the pointers listed above, you should be able to generate quite a bit of positive feedback for your company. Before long you will probably find that your business is really improving.
Design, advertising, Education, entrepreneurs, industry, schools
Thu, 05 Dec 2013 06:54:05 +0000
Media jobs are at a surplus. Whether it’s journalism, public relations, marketing or traditional advertising, the recovery of the United States economy indicates that media revenue is bouncing back stronger than ever, generating both jobs and interest for new grads. In response, schools have rapidly evolved in order to suit the needs of the media field, increasing program sizes and, on occasion, centralizing classes to tailor the needs and interests of potential students. One of the most popular media programs in schools across the U.S. in the recent years has been advertising. Sure, the salary isn’t bad, with a median pay of $108,000 a year according to the Department of Labor and Statistics. However, whether or not you get a job in the top-tier world of advertising has a lot to do what skills you learn in school. Advertising in Schools If you research schools in the U.S., you’ll find that most advertising programs fall under communications, digital media or journalism; very seldom do we see actual degrees that completely revolve around advertising. Instead, most advertising programs are actually sub-degrees, or specializations (concentration or emphasis) in one of the aforementioned programs. According to the Ad Club, the national organization that officially recognizes advertising programs, specializations, like the advertising emphasis, usually require a completion of 12-18 (4-6 classes) units of intensive course study in said field. However, most schools require students to complete a total of 120 units before graduation, which means that advertising education encompasses a bleak 10% of the total classes taken at 4-year universities. The Need for Graphic Design Twelve units of advertising-intensive study doesn’t inspire much confidence when you’re out looking for a job in advertising and, quite frankly, it’s not. Most advertising programs will only teach students how to create and execute campaigns through marketing and communication strategies, but most marketing, PR, business and integrated marketing majors already know how to do that, so what gives an advertising student the upper hand when looking for a position in an advertising agency? Graphic design. Advertising agencies want their employees to know skills that can help generate creative strategies and campaigns. Graphic design gives advertising students that creative edge necessary to get that dream job. With graphic design, students are able to expand their minds outside the campaign norm and focus on creative materials and putting them to use in professional advertising practices. Employers want potential employees to wear multiple hats (mostly because of budgetary purposes). The Paradox of Graphic Design and Advertising When it comes to the media industry, graphic design and advertising are definitely complementary. If a graphic designer wants to market a brand he/she’s created, he/she can’t do so without knowledge of basic, advertising principles. Likewise, advertising professionals can’t execute successful advertising campaigns without the use of creative marketing materials like logos, flyers, web designs, etc. Because both graphic designers and advertisers depend on each other, many students are now seeing the needs for these two schools of training to merge and offer an equal education of graphic design and advertising. This way, dependability is diminished and education value is increased. Post Grad Graphic Design Education Many programs allow advertising students to take a minor (extra field of study), which can add value to their degrees. By combining a graphic design minor with an advertising major course of study (or vice versa), you’ll certainly be making the most of your education, especially if you plan on venturing into the media industry. However, the majority of advertising majors understand the need for graphic design in the advertising field a little too late and begin to experience the struggle of getting a good job post graduation. Luckily, many online degree programs are available for students that have finished their studies and would like to grow within their fields via graphic design skills. Many online degree programs are now making it easier for post grads to learn skills such as these by providing convenient Masters degrees or certificate programs in graphic design, some of which qualify for federal funding. For example, Bryant & Stratton College provides its students with the basics of graphic design through the Interactive Media Design program. Students build an understanding of multimedia, software and PHP web design and development. Skills like these not only add value to your advertising education, but can also help you become a more independent contractor and, perhaps, an entrepreneur. Entrepreneurs in Advertising This generation seems to be rich in the entrepreneurial spirit. It’s not uncommon to see many post-grads start their own advertising businesses. Graphic design skills would be necessary here. Many post-grad education programs help students learn the basics in both management and graphic design, essential knowledge when managing a startup. There’s no doubt that furthering your education will also guide you in your advertising startup ventures. A position in the advertising field is truly a coveted job, but in order to break into it you need to prove that you’re much more than just a post advertising grad. You need to demonstrate that you can wear different hats, both as a professional advertiser and as a creative graphic designer. If you’re not into working for a firm, there’s always that startup option for those interested in continuing their education past undergrad. Make sure you add value to an advertising education through creative skills like graphic design.