The Nine Essential Features of an Online Fashion and Accessories Store

Ecommerce Tips and Advice

Tue, 28 Jun 2016 13:49:00 +0000

If you run a fashion-oriented ecommerce business, then you’re already aware of the particular needs and challenges of selling clothes, shoes and accessories online: mobile accessibility, simple and fluid navigation and attractiveness are just the beginning. Here at PrestaShop we’ve put together a list of the best modules for your online store so you can […]

The post The Nine Essential Features of an Online Fashion and Accessories Store appeared first on EN - Ecommerce blog by PrestaShop.

 

Attract clients when launching an online business: Interview with Rachel Bouchon of Atelieramour.com

Ecommerce Tips and Advice

Tue, 28 Jun 2016 08:00:09 +0000

Rachel Bouchon turned her experience in the lingerie industry into a successful online business: www.atelier-amour.com is an innovative company that takes the challenge out of buying lingerie as a gift or as a personal treat. In today’s interview, Rachel shares her advice for laying the groundwork for a successful website in order to attract customers from […]

The post Attract clients when launching an online business: Interview with Rachel Bouchon of Atelieramour.com appeared first on EN - Ecommerce blog by PrestaShop.

 

3 steps to building a Personalized Customer Experience on your Ecommerce site

Ecommerce Tips and Advice

Tue, 21 Jun 2016 07:00:33 +0000

Ecommerce is becoming increasingly competitive. Customers shop around more and their buying cycles are longer and longer; traffic is harder and more expensive to attract. Most critically, customers have more power than ever before. So how do you keep your store from drowning in the crowd of choices? Personalize. In today’s video, Francois Bouquet, Head […]

The post 3 steps to building a Personalized Customer Experience on your Ecommerce site appeared first on EN - Ecommerce blog by PrestaShop.

 

5 Powerful Tools to Help You Shortcut the Content Creation Process

Ecommerce Tips and Advice

Fri, 17 Jun 2016 12:24:10 +0000

Running an ecommerce business means keeping track of a lot of moving parts. You have to choose what to sell, manage inventory and vendors, create product descriptions… That’s just the tip of the iceberg. With all those things going on, content marketing often gets left at the bottom of the list, if not completely forgotten. […]

The post 5 Powerful Tools to Help You Shortcut the Content Creation Process appeared first on EN - Ecommerce blog by PrestaShop.

 

Why eCommerce Merchants need to know about social listening

Ecommerce Tips and Advice

Fri, 17 Jun 2016 09:36:09 +0000

It seems like every time we turn on our computers or tune into tech news, there is another new app or technology to grab our attention. It’s why you might be sceptical when new buzzwords like “social listening” pop up in your newsfeeds. Although social listening might sound like just another passing trend, it can […]

The post Why eCommerce Merchants need to know about social listening appeared first on EN - Ecommerce blog by PrestaShop.

 

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