What are PrestaShop Modules?

Ecommerce Tips and Advice

Thu, 26 Mar 2015 13:30:13 +0000

As a PrestaShop user, you should be pretty familiar with the term “module.” You might even have heard of front office modules, back office modules and official modules. But what exactly is a module anyway? Today Chris Machin explains the concept of modules, what they are, and how to use them to maximize your PrestaShop […]

The post What are PrestaShop Modules? appeared first on EN - Ecommerce blog by PrestaShop.

 

Ecommerce 101: What is an ecommerce software?

Ecommerce Tips and Advice

Mon, 23 Mar 2015 13:30:13 +0000

Are you a seasoned developer finding it hard to explain what a shopping cart solution is to your clients? Or a future online merchant researching ecommerce software options for your store? Regardless of why you’re asking yourself “What is an ecommerce software?”, today’s blog post should give you a clear answer to your question. Ecommerce […]

The post Ecommerce 101: What is an ecommerce software? appeared first on EN - Ecommerce blog by PrestaShop.

 

11 SEO questions you need to answer before starting an online store

Ecommerce Tips and Advice

Tue, 17 Mar 2015 08:18:32 +0000

Search engine optimization: you know it’s important and you know you have to do it. But where do you start? After all, there are people who spend all day, every day doing nothing but SEO. You, on the other hand, are a busy online business owner with more priorities than you can count. Fear not. […]

The post 11 SEO questions you need to answer before starting an online store appeared first on EN - Ecommerce blog by PrestaShop.

 

Google Analytics: Getting Started with Enhanced Ecommerce

Ecommerce Tips and Advice

Thu, 12 Mar 2015 13:30:17 +0000

Enhanced Ecommerce is a recently introduced Google Analytics ecommerce feature that enables the collection and analysis of rich ecommerce behavioral and transactional data. Specifically, Enhanced Ecommerce helps marketers and ecommerce managers better understand customer behavior and the effectiveness of their merchandising efforts. It provides unique insights into: The number of visitors who viewed specific products […]

The post Google Analytics: Getting Started with Enhanced Ecommerce appeared first on EN - Ecommerce blog by PrestaShop.

 

3 steps to launching your own SEM campaign for Google Adwords

PrestaShop Partners

Tue, 10 Mar 2015 13:30:15 +0000

In 2014 33,605 million dollars were spent in online advertising alone. Furthermore, there has been an increase in digital marketing spend while advertising across traditional mediums like radio, television and print, have seen declines. Should you jump aboard and start advertising online? Learn all about SEM then decide if you should launch your own SEM […]

The post 3 steps to launching your own SEM campaign for Google Adwords appeared first on EN - Ecommerce blog by PrestaShop.

 

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